Posts Tagged ‘active lifestyle’

Active Lifestyle. Part 4

Sunday, October 14, 2012 12:40 Comments Off

Involvement framework. The means-end chain does not explain why some people are more intensely engrossed at various stages of the behavior-adoption process than others. The involvement model aids in understanding this phenomenon (see Figure 3).6 Involvement occurs because people perceive personal relevance (intrinsic and situational).

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Active Lifestyle. Part 3

Saturday, October 13, 2012 12:37 Comments Off

The third similarity is that stages of adoption models, such as ALSAM, recognize that people are cognitively and emotionally processing information differently as they move from one stage to another. Successful marketing strategies require that fitness professionals understand these processes and how to use them to stimulate people into action.

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