Meeting Member Desires

Thursday, January 12, 2012 6:00
Posted in category Shopping

More than 1,000 surveys during their membership sales process asked people why they joined health clubs. What was found was that members wanted to lose weight, have more energy, feel less tired and get in shape. However, when members spoke with the fitness staff on the exercise floor, their concerns fell into one of five areas of concern:

1. What shape am I in now?

2. What shape should I be in?

3. If I need to improve the shape I am in, how do I do it?

4. How will I know if I am exercising effectively?

5. How will I know when I am in shape?

The answers to these questions are found through assessments — measurable ways to track performance and improvements. To do this, your club needs technically-valid, reliable equipment that is affordable and easy to operate in a club setting.

Accurate assessment of cardiovascular capacity and response to exercise is required to measure members’ levels of conditioning and to provide sure methods of tracking improvements. Until now, the measurement of cardiovascular function has only been available in scientific laboratories, and had to be administered and interpreted by trained scientific professionals. But new technology, which has modified complicated scientific procedures to provide easy and accurate measurement of cardiovascular function, offers clubs the opportunity to respond to members’ needs.

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