Promotion & Advertising

Friday, January 27, 2012 7:11
Posted in category Health
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Where do you advertise your program once it’s available?

* Gynecologist’s offices

* Chiropractor’s offices

* Health food stores

* Libraries

* Supermarkets

* Newspaper “weeklies”

* A special invitation to your members

* Signs and posters throughout the facility

* Offer a free flower (have the kids in your nursery make them) to all of your aerobics class participants over one week, with a note attached about the new program. Read the rest of this entry »

Viagra May Be Safe for Heart Patients

Thursday, January 19, 2012 9:07
Posted in category Men's Health
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Impotence Drug Appears OK for Men Who Are Not Taking Nitrates

There have been reports of heart attacks and sudden death in men who took Viagra, Pfizer’s brand of the drug sildenafil. This drug is a usually effective remedy for impotence, or erectile dysfunction, but safety concerns have prevented some men from trying it. Read the rest of this entry »

Bringing Boot Camp to Your Facility

Thursday, January 19, 2012 9:04
Posted in category Fitness
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There are some unique managerial issues to consider before putting the popular boot-camp style class on your group exercise schedule.

Over the past five years, group exercise classes have changed dramatically. Many existing and potential new members have grown tired of the traditional aerobics and step classes, and are seeking something different for their exercise programs. With the increasing popularity of boot camp classes, clubs are using traditional military-based training techniques to entice people to exercise. But successful boot camp programs share a number of similarities, aside from a military-based theme and exercise regimen. There are also some unique managerial issues to consider before putting this type of class on your group exercise schedule. Read the rest of this entry »

Meeting Member Desires

Thursday, January 12, 2012 6:00
Posted in category Shopping
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More than 1,000 surveys during their membership sales process asked people why they joined health clubs. What was found was that members wanted to lose weight, have more energy, feel less tired and get in shape. However, when members spoke with the fitness staff on the exercise floor, their concerns fell into one of five areas of concern: Read the rest of this entry »

Stereosound Equipment

Thursday, January 5, 2012 3:46
Posted in category Health
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If you are adding this program to an existing aerobics room that currently has a sound system with a headset microphone, that’s fine. A programmable CD player is recommended. The instructor should have access to the controls from where he/she is sitting on the bike via actually reaching the system or remote control.

If you will be setting up this program in a hallway, racquetball court or on the gym floor, you will need to set up a wireless microphone system with an FM receiver system, along with the tape deck, receiver and amplifier. Read the rest of this entry »

Lyme Disease Hard to Catch, Easy to Prevent and Treat. Part 2

Wednesday, January 4, 2012 11:39
Posted in category Prescriptions
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There has been no clear evidence that early, brief treatment, before onset of any symptoms (such as the typical rash, called “erythema chronicum migrans”) actually prevents the disease, even though antibiotics are almost always effective against Lyme disease once it appears. Now there is evidence supporting this approach. Read the rest of this entry »

Lyme Disease Hard to Catch, Easy to Prevent and Treat. Part 1

Wednesday, January 4, 2012 11:32
Posted in category Prescriptions
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The July 12th issue of the New England Journal of Medicine will contain two articles on Lyme Disease, but the Journal made the articles available for early review because of their importance, in view of the onset of summer, the season when the disease is generally transmitted.

Read the rest of this entry »

Happy, Healthy Campers

Tuesday, December 27, 2011 5:59
Posted in category Health
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As most of us know, there’s a whole lot more to being fit than just exercising. And thanks to the health promotion staff at Lehigh Valley Hospital in Allentown, Pa., there’s a whole lot of kids who know it, too. Through Camp HealthRock, a day camp for ages 7 to 12, the hospital teaches kids the value of living well through good nutrition, regular exercise, safety and self-improvement. And while some kids would rather spend their summer days munching junk food and mastering the latest Nintendo game, HealthRock campers will tell you that being healthy is being cool. Read the rest of this entry »

Are you in Touch with your Students

Thursday, December 15, 2011 7:10
Posted in category Fitness
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Students are the judge and jury regarding the quality of your aerobics program, so it’s critical you stay informed of their needs and wants. The classes you offer should be directly associated with your clients. As their expectations change, so should your class schedule and services. Here are some suggestions for opening effective lines of communication: Read the rest of this entry »

Studies Find St. John’s Wort Dangerous for Some

Tuesday, December 13, 2011 10:15
Posted in category Anti Depressants
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One of the most popular dietary supplements on the market today is St. John’s Wort, an herbal preparation often touted as the “herbal Prozac.” Because of its reputation as an antidepressant, St. John’s Wort is marketed as a safe, natural alternative to prescription medications.

Read the rest of this entry »