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When I go to the gym I usually go for about two weeks then I start to see results and I stop going. What type of motivation would you suggest I need so that I can continue to go even after I start seeing results? Read the rest of this entry »
In this way, the unsuspecting consumer is lured into the chain gang. Someone may vaguely remember hearing a television news report about genetically altered corn, so the e-mail-with all of its scientific quotes and statistics-does not sound completely far-fetched. In a good-intentioned effort to share this distressing “news” with family and friends, the recipient then forwards the email to others. Thus, a cyber-chain is born and the e-scare propagates across the Internet. Read the rest of this entry »
It is not exactly clear at what stages these factors have the greatest impact. The entire relapse model appears to describe low-involvement situations, so knowing the factors that contribute to relapse is probably marginally useful information. The key question is, how can fitness professionals improve positive involvement so that these relapse factors are minimized? Read the rest of this entry »
A good friend of mine recently forwarded an e-mail to me with the rather frightening title: ‘Will We Wake Up? ASPARTAME??? A Tasty Killer?’ Read the rest of this entry »
Applying the theories
Several of the theories presented in Chapter 6 of the Surgeon General’s Report apply to various aspects of one or more of the three frameworks just described. This section addresses the application of the theories to each framework as if the frameworks are not linked to each other. However, keep in mind that these frameworks are intricately intertwined. Read the rest of this entry »
Involvement framework. The means-end chain does not explain why some people are more intensely engrossed at various stages of the behavior-adoption process than others. The involvement model aids in understanding this phenomenon (see Figure 3).6 Involvement occurs because people perceive personal relevance (intrinsic and situational). Read the rest of this entry »
The third similarity is that stages of adoption models, such as ALSAM, recognize that people are cognitively and emotionally processing information differently as they move from one stage to another. Successful marketing strategies require that fitness professionals understand these processes and how to use them to stimulate people into action. Read the rest of this entry »
Most professionals in the fitness industry probably have their own opinions about these questions, but part of the problem lies in the last question. Active-lifestyle marketing research and strategies are available, but researchers have failed to make active-lifestyle providers and promoters aware of them. Read the rest of this entry »
Many health club professionals continue to use the same messages as they have for decades to promote physical activity to the public. But as the 1996 Surgeon General’s Report on Physical Activity and Health shows, these messages aren’t working. How, then, can health clubs develop more appropriate promotional messages to encourage sedentary people to engage in physical activity? Read the rest of this entry »
The first selections illustrating these four elements will be from Christian writers…The subject of these writings was contemplation, whose end point was direct union with God. Read the rest of this entry »